Implementing Web Analytics & Testing Tools & Measuring Usability
We all know web analytics is one of the best ways to measure marketing effectiveness, and most of us are using analytics to measure the impact of paid search, social media, PR, and advertising. What fewer of us are doing are using the same tools to identify issues with usability, including issues that impact the bottom line. For instance, analytics tools can help you identify issues with placement of checkout buttons, calls to action, donation forms, pricing info, and more.








